Pricing clarity
The buyer cannot confidently choose a plan from the pricing section alone.
Finding
Pricing clarity
Evidence
Plan cards list features, but they do not explain which plan fits which customer type, usage level, or risk profile.
Buyer impact
A skeptical buyer may delay signup, contact support unnecessarily, or leave to compare competitors with clearer plan guidance.
Recommended fix
Add best-fit guidance inside each plan card and include a short 'what happens after signup' note near the primary CTA.